Groovy Flower Child Editorials

Stefan Giftthaler Pays Homage to the 70s with this Hippie Shoot

Stefan Giftthaler’s Hippie Chic fashion photography looks like it came straight from the 70s. The models certainly look the part, sporting tousled bedhead waves and psychedelic glitter make up. The girls are decked out in 70s-inspired garb, from retro sunglasses and beaded headbands to over-sized furs and draped ponchos. Each model wears a far-out, slightly dreamy gaze as they lounge in a rusted pickup truck and what appears to be a ranch.

This softly lit, ultra-bohemian photo shoot will definitely have you lusting for the groovy, nonconformist styles and attitudes of the 70s. Unfortunately, since scientists have yet to invent a time machine, put on some Jimi Hendrix and enjoy these relaxed, hippie-inspired fashions with Giftthaler’s Hippie Chic fashion editorial.

70s Fashion Revival
Opportunity for fashion brands to incorporate retro styles and accessories into their collections.
Bohemian Lifestyle
Opportunity for food, retail, and travel industries to create experiences that cater to the free-spirited culture of the 70s.
Vintage Aesthetic
Opportunity for home decor and furniture industries to create products inspired by the unique, eclectic style of the 70s.

Sectors Adopting This

Fashion
Brands can experiment with retro styles to appeal to nostalgic consumers.
Food
Creating themed restaurants and menus that transport customers to the hippie era.
Home Decor
Designing furniture and decor that incorporates vintage, bohemian styles.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 83%
Freshness 8%