As a tongue in cheek response to the claims of Donald Trump in a recent press conference that Hillary Clinton is playing the "woman card" and people are only voting for her because of her gender, her campaign made official Hillary for America Woman Cards available for purchase.
Hillary supporters can receive their own official woman card by donating to her campaign to become President of the United States. Currently, the former Secretary of State is vying to become the Democratic nominee.
The Official Hillary for American Woman Card closely resembles a New York City metro pass, but has a magenta pink background with 'Woman Card' emblazoned on it in yellow. A female figure similar to ones found on public bathrooms is also displayed. It also reads "Congratulations! You're in the majority."
Why This Trend Is Growing
- Tongue-in-cheek Political Merchandise
- Opportunity for companies to create political merchandise that humorously responds to current events.
- Identity Politics Marketing
- Opportunity for companies to target consumer demographics based on identity politics.
- Satirical Campaign Strategies
- Opportunity for political campaigns to utilize humor and satire to engage their audience.
Industries Being Reshaped
- Political Merchandise Industry
- Industry that produces and markets political merchandise for campaigns and individuals.
- Marketing Industry
- Industry that provides services and strategies for companies to reach and engage with target audiences.
- Political Campaign Industry
- Industry that manages and executes political campaigns.
