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Affordable Personal Care Collections

Hey Human is the New Personal Care Line by Jada Pinkett Smith

— February 25, 2021 — Pop Culture
Launching exclusively at Target, Hey Human is the new personal care product line by Jada Pinkett Smith and it combines her passion for skincare with sustainability. With Hey Human, Jada Pinkett Smith is presenting Hey Humans as "the first personal care brand to be 99-percent plastic-free across categories."

The expansive 20-product line includes items like banana-scented body wash, eucalyptus-infused toothpaste and natural deodorant, all of which come in at $6 or less. With this line, it's easy to establish a clean and eco-friendly care routine that feels good thanks to indulgent varieties like the Lavender Vanilla Body Lotion, the Wintermint Chill Fluoride Toothpaste or the Rosewater Ginger Deodorant.

Powered by high-quality formulas, the products harness the power of natural ingredients like jojoba seed oil, sage, coconut oil and aloe vera.
Trend Themes
1. Affordable Eco-friendly Personal Care - Hey Human's affordable personal care line sets the trend for eco-friendly personal care products accessible to everyday consumers, opening up a niche market for other brands to follow.
2. Minimal Plastic Packaging - Hey Human's 99-percent plastic-free line sets a trend towards a cleaner environment launching among other sustainable and eco-friendly household items, providing opportunities for companies and brands to reduce plastic waste in packaging.
3. Natural Ingredients Focus - Hey Human's use of high-quality natural ingredients sets a trend for more mindful and sustainable formulations across different beauty and personal care products, opening up opportunities in the green beauty and clean beauty industries.
Industry Implications
1. Personal Care Industry - Hey Human's affordable, eco-friendly personal care products present opportunities for personal care industry players to create their own lines or integrate similar products into their current offerings.
2. Sustainable Packaging Industry - Hey Human's minimal plastic packaging trend will spur innovation in the sustainable packaging industry, encouraging companies to reduce use, develop alternatives, and design more eco-friendly packaging solutions not only within personal care products but across other industries.
3. Green Beauty and Clean Beauty Industry - Hey Human's natural ingredients focus will fuel demand and help the green beauty and clean beauty industry grow, providing opportunities for new skincare brands, companies, and manufacturers.
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