The Hewlett Packard smartwatch aims to shatter the notion that smartwatches are all about utility and don't offer much in terms of style.
The smartwatch, which is the result of a partnership between HP and the retailer Gilt, is going to be as fashion-forward as it will be functional. The watch will be designed by American designer Michael Bastian. It will feature a circular stainless steel case and three swappable bands -- black rubber, brown leather, olive green nylon and a limited edition black.
Bastian's design cues were inspired by the interior features of luxury automobiles. The Hewlett Packard watch's smart features will include notifications for email, text and calls as well as music controls and apps.
What's Driving This Trend
- Fashion-forward Smartwatches
- Creating smartwatches that prioritize style as much as functionality.
- Luxury-inspired Design
- Drawing inspiration from high-end automobiles to create visually appealing smartwatches.
- Customizable Bands
- Offering swappable bands for personalization and versatility.
Who This Affects Most
- Fashion and Apparel
- Incorporating smartwatch technology into the fashion industry, creating new opportunities for stylish wearables.
- Consumer Electronics
- Integrating luxury-inspired design into the consumer electronics market, appealing to customers who value aesthetics.
- Luxury Goods
- Partnering with luxury brands to create high-end, fashion-forward smartwatches for affluent customers looking for exclusivity in their wearable tech.
