The menswear looks featured throughout the Hero Magazine Issue 10 editorial both stand out and blend in. Stylist Elizabeth Fraser-Bell expertly handpicked high-end items that would suit the grungy, trailer park setting. Yet it is hard not to notice that the pieces don't fit in, in the end. Of course, this is due in large part to telltale pieces such as the oversized metallic bomber jacket by Haider Ackermann, Dries Van Noten’s chic floral printed blazer and the spry oxblood leather button down and shorts two piece set by Dior Homme.
Shot by photographer Fabien Kruszelnicki, the Hero Magazine Issue 10 editorial was shot on a sweltering day in Malibu, California, hence its title, 'Malibu Limits.' Starring male model Nick, there is a naive youthfulness to the photoshoot that is endearing.
What's Driving This Trend
- Laid-back Menswear
- Opportunity for brands to disrupt traditional menswear by incorporating grungy, trailer park aesthetics.
- High-end Streetwear
- Innovation opportunity for designers to create high-end streetwear pieces that stand out in unconventional settings.
- Naive Youthfulness
- Brands can tap into the appeal of youthful and innocent imagery to create unique and relatable marketing campaigns.
Who This Affects Most
- Fashion
- Fashion brands can explore unconventional and grungy aesthetics to appeal to a wider audience.
- Photography
- Photographers can experiment with shooting fashion editorials in unconventional settings for a fresh and captivating visual narrative.
- Marketing
- Marketing professionals can leverage the power of nostalgic and youthful imagery to create engaging campaigns that resonate with consumers.
