Hermes' 'Paris Mon Ami' Campaign Offers Shoppers a Fab Fashion Experience

 - Nov 30, 2011
References: parismonami & global-blue
Celebrating 20 years at Harrod's and as part of the Hermes Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London.

Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.

In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city.