Not many companies have an iconic swath of fabric like Hermes, and now the company extends that piece's fame with the Hermes Limited Edition Sari.
The French fashion house decided to get in touch with its Indian market by creating full-length draped dresses commonly worn in their culture, but made from the pricey and prestigious Hermes scarf concept. Twenty-seven different designs will be available and sold exclusively in their Mumbai store that opened just earlier this year, as the distribution into the new market has been a fairly recent venture.
The fabrics are the same top quality as their best-selling neck accessory and are labelled with the quintessential scarf specialist's logo, making the Hermes Limited Edition Sari a gorgeously glamorous gown to get wrapped up in no matter what part of the world you call home.
Why This Trend Is Growing
- Cultural Collaboration in High Fashion
- Designers are creating pieces that are inspired by traditional clothing that showcases cultural diversity.
- Exclusive Collections as a Marketing Strategy
- Companies are releasing limited edition products only in certain locations to entice local markets.
- Upscaling Traditional Clothing
- Luxury fashion brands are using traditional clothing as inspiration to create designer items that are marketed to an international audience.
Industries Being Reshaped
- Fashion and Apparel
- Fashion houses, designers, and clothing manufacturers are designing and producing clothes inspired by traditional clothing that aims to showcase cultural diversity and attract different local markets.
- Luxury Goods
- Luxury goods companies are collaborating with artisans to create high-end products inspired by traditional clothing that are marketed to a global audience.
- Retail and Distribution
- Retail companies are aiming to expand their markets by creating exclusive collections that cater to specific local markets.
