The Herbert Adams ad campaign is hugely clever for a number of reasons. First of all, it has all of the refinement that the ad is advocating. Secondly, it has a touch of cuteness that will reel in those who look for that dose of "awww" in their day. And thirdly, it is hilarious, reminding potential customers that Herbert Adams isn't actually for the aristocratic, but for us average folk who still manage to appreciate the finer things in life.
Conceived and executed by Melbourne-based ad agency Clemenger BBDO, the Herbert Adams campaign has it all. As its slogan states, "Sophistication, with added sophistication." Basically, the Herbert Adams ad campaign shows that meals can be made super easy without compromising quality. Don't those King Island Beef Pies look delicious?