Dr. Maurello has hemorrhoids. Why am I telling you this? Because the good doctor is also an inventor and his new product, HemAway is intended for those like him who have or will have hemorrhoids.
HemAway is a specially designed seat intended for minimizing the pain from prolapsed hemorrhoids. While it is definitely an innovative and minimally invasive device, it requires the person to position their hemorrhoids at a certain location.
I assume that absolute accuracy isn't required.
Implications - HemAway, like any good product, was born out of the innovators need for something new. That was certainly the case with Dr. Maurello's hemorrhoid seat. The hemorrhoid reacts in no time at all.