This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit this 'Hema' site. It lasts about a minute and is fun to watch.
"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."
Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs.