The Helmut Lang Jeans Collection Highlights Refreshing Structures
References: helmutlang & hypebeast
The new Helmut Lang Jeans collection is launching following the label's Under Construction series -- the new pieces are showcased in an editorial shot by Ed Templeton on the sets of Huntington Beach. The lookbook sees young skateboarders modeling the apparel, bringing a sense of refreshing contemporary aesthetics. The capsule is spotlighted by its indigo hues and new structural designs accompanying some familiar cuts from the previous range -- this includes the bootcut jeans, the straight cut, the drainpipe, and the trucker jacket.
The new logo-hack is designed by Los Angele-based artist Brian Roettinger, drawing reference to a Viennese culture exhibition from 1989 in Paris, which also marks the place of Helmut Lang's first-ever runway show. The entire Helmut Lang Jeans capsule is now available to shop online and in-store. Notably, the editorial will be launching as a zine, with an exclusive availability of 200 editions.
Image Credit: Ed Templeton
The new logo-hack is designed by Los Angele-based artist Brian Roettinger, drawing reference to a Viennese culture exhibition from 1989 in Paris, which also marks the place of Helmut Lang's first-ever runway show. The entire Helmut Lang Jeans capsule is now available to shop online and in-store. Notably, the editorial will be launching as a zine, with an exclusive availability of 200 editions.
Image Credit: Ed Templeton
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