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IT Cosmetics' 'Hello Lashes' Quadruples the Volume of Natural Hair

 - Jan 24, 2018
References: itcosmetics & global.ulta
IT Cosmetics, a beauty brand that produces a wide range of products that were developed with the assistance of leading plastic surgeons, offers an innovative mascara that's called 'Hello Lashes.' The product can be purchased directly from IT Cosmetics' site, or from international retailers such as Ulta.

Hello Lashes is most prominently characterized by its unique brush, which features dense bristles that help to coat and separate every lash, as well as a small ball-shaped addition on the top that helps to further lengthen and curl. This ball component also helps to target the lower lashes, which can often be difficult to get to with more traditional designs.

IT Cosmetics states that the formula and brush combine the effects of five products in one, with the ability to function as a volumizing mascara, conditioning primer, peptide-infused lash serum, lash tint, and comb or curler.