IT Cosmetics' 'Hello Lashes' Quadruples the Volume of Natural Hair
Riley von Niessen — January 24, 2018 — Fashion
References: itcosmetics & global.ulta
IT Cosmetics, a beauty brand that produces a wide range of products that were developed with the assistance of leading plastic surgeons, offers an innovative mascara that's called 'Hello Lashes.' The product can be purchased directly from IT Cosmetics' site, or from international retailers such as Ulta.
Hello Lashes is most prominently characterized by its unique brush, which features dense bristles that help to coat and separate every lash, as well as a small ball-shaped addition on the top that helps to further lengthen and curl. This ball component also helps to target the lower lashes, which can often be difficult to get to with more traditional designs.
IT Cosmetics states that the formula and brush combine the effects of five products in one, with the ability to function as a volumizing mascara, conditioning primer, peptide-infused lash serum, lash tint, and comb or curler.
Hello Lashes is most prominently characterized by its unique brush, which features dense bristles that help to coat and separate every lash, as well as a small ball-shaped addition on the top that helps to further lengthen and curl. This ball component also helps to target the lower lashes, which can often be difficult to get to with more traditional designs.
IT Cosmetics states that the formula and brush combine the effects of five products in one, with the ability to function as a volumizing mascara, conditioning primer, peptide-infused lash serum, lash tint, and comb or curler.
Trend Themes
1. Peptide-infused Cosmetics - Opportunity for creating innovative makeup products infused with peptides for additional benefits.
2. Multi-function Mascara - Chance to develop mascaras that combine multiple functions in one product for convenience and efficiency.
3. Specialized Mascara Brushes - Potential for designing unique mascara brushes that offer enhanced application and results.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunities in the beauty industry by incorporating peptides into a wider range of cosmetics.
2. Health and Wellness - Possibility for bridging the gap between beauty and health industries by developing mascara with lash conditioning properties.
3. Retail and E-commerce - Opportunity for online retailers to offer specialized mascara products and reach a broader customer base.
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