Levi's and Sanrio Partnered on a Line, Offering Hello Kitty Masks
Ellen Smith — September 15, 2020 — Fashion
The Hello Kitty franchise is no stranger to unique collaborations, with its iconic cartoon cat being printed on garments and technology alike -- Levi's is the latest to collaborate with the brand, offering Hello Kitty masks, tote bags, shirts, scarves and jeans.
The new line is as adorable as one might think, offering everything the fan of the iconic cartoon character could hope for. Standouts from the line include the mask, which is both comfortable and stylish, boasting a simple design that features Hello Kitty stamped throughout. The remainder of the line was created using laser etching, and features Sanrio's most famed character throughout.
The Levis X Hello Kitty line was designed to celebrate the brand's 60th anniversary.
Image Credit: Sanrio
The new line is as adorable as one might think, offering everything the fan of the iconic cartoon character could hope for. Standouts from the line include the mask, which is both comfortable and stylish, boasting a simple design that features Hello Kitty stamped throughout. The remainder of the line was created using laser etching, and features Sanrio's most famed character throughout.
The Levis X Hello Kitty line was designed to celebrate the brand's 60th anniversary.
Image Credit: Sanrio
Trend Themes
1. Collaborative Fashion - The collaboration between Levi's and Sanrio showcases the trend of fashion brands partnering with popular franchises.
2. Character Merchandising - The Hello Kitty franchise continues to expand its reach by licensing its iconic character to be printed on various products.
3. Laser Etching Techniques - The use of laser etching in the creation of the line highlights the trend of innovative manufacturing methods in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnering with popular characters and franchises to create unique collections and attract a new customer base.
2. Character Merchandise - Companies involved in character merchandising can capitalize on the demand for licensed products by partnering with fashion brands to create exclusive collections.
3. Manufacturing - Manufacturers can invest in laser etching technology to offer unique design options and customization services to fashion brands.
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