To protect students in Japan in the case of an earthquake, there's now a Hello Kitty hood to offer comfort and safety.
These hoods are known as 'disaster hoods' and they are fire-proof. The point of these is for children to keep them at their desks so in the case of an emergency they are prepared. Although these serve the purpose of offering as much individual protection as possible, their cute factor offers extra support. During a terrifying earthquake young kids will be comforted at the adorable images of Hello Kitty and her friends.
The designs on the Hello Kitty hood can even serve as distractions for kids to look and smile at while they wait for instructions from their teachers on what to do next.