Ambiguously Textural Catalogs

The Hellen Van Rees Autumn/Winter 2013 Collection is Avant-Garde

3D architectural software and traditional weaving techniques are mashed up to create the ambiguous and avant-garde Hellen Van Rees Autumn/Winter 2013 collection. The stunning womenswear line was presented during London Fashion week and gained praise for its display of rich textures achieved with the combination of intricately threaded fabrics.

Entitled "Square3 Angle: The transformation", this stunning fashion exhibition explores 3D shapes and figures that are reminiscent of a 1920s silhouette that has been translated for a contemporary consumer. The designer experiments with colorful yarn constructions recovered and recycled from industrial uses.

Holland-based designer Hellen Van Rees is a graduate of the Fashion Design at ArtEz Academy in Arnheim as well as Central Saint Martins in London and has been showcasing her distinct point of view since the launch of her personal label in 2012.

3D Architectural Software
Incorporating 3D architectural software into fashion design can lead to innovative and visually stunning collections.
Traditional Weaving Techniques
Combining traditional weaving techniques with modern fashion design can create unique and texturally rich garments.
Recycled Yarn Constructions
Exploring the use of recycled yarn constructions in fashion design can lead to sustainable and eco-friendly collections.

Who This Affects Most

Fashion Design
Fashion designers can leverage 3D architectural software and traditional weaving techniques to create avant-garde and visually captivating collections.
Textile Manufacturing
Textile manufacturers can explore innovative techniques like recycled yarn constructions to produce sustainable and eco-friendly fabrics.
Fashion Retail
Fashion retailers can promote and market avant-garde collections that incorporate 3D architectural software and traditional weaving techniques to attract fashion-forward consumers.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 39%
Freshness 8%