Using heirloom corn to make whiskey guarantees a unique flavor that has richer notes and a more artisanal feel. Still Hollow Distillery embraces this ingredient in its product and subsequently creates a story for its brand. Located in Randolph County, West Virginia, the site of production is quite remote, however, it does occupy an area where heirloom corn is grown and harvested. Thus, the business ties its roots to historic ingredients. This is yet another perk that draws consumers to this type of whiskey. Enticed by the story of the product, individuals seek to learn more about the ingredient -- in this case, heirloom corn, and "connect that spirit [...] to the producer, [...] the tasting room, [...] the fields," and so on.
The variety that is specific to Still Hollow Distillery's whiskey is Bloody Butcher -- a name that "refers to the flecks of red on the white kernels."