Besides attracting music lovers with its stellar lineup, the Coachella music festival attracts model scouts looking for new faces and photographers seeking a new muse.
Acclaimed photographer Hedi Slimane was one of those individuals looking for inspiration in the crowd at Coachella.
Slimane shared some of the faces he captured with his usual black and white realistic style at Coachella in his diary.
Implications - Photographs capturing spontaneous moments of everyday people builds a connection between the image and the viewer. The absence of Photoshop and structured poses brings some truth behind what's being captured which allows individuals to relate to it on a more personal basis. Theatricality is effective, but marketers also need to realize that captured realities can be more effective and less pretentious in building intimate connections between the consumer and the brand.