The Heather Matton ‘Cats in Clothes’ Collection is Qui
Romina S. Cortellucci — May 24, 2012 — Lifestyle
References: heathermattoon & laughingsquid
The Heather Matton Cats in Clothes Series is purr-fect. Created by California-based artist Heather Matton, the project was born when Matton was inspired by her own cheeky cat Megan; the first Cat in Clothes was born with Megan rocking a trench coat.
Each fashionable feline is given a name and a thorough identity. For example, the sassy Savannah “is a city girl, feminine and fierce! She takes kick-boxing classes and works as a wine buying consultant.”
These precious portraits are available in print or greeting card form. Although, for $500 US, any cat lover can have Matton customize a painting or print for their beloved kitty. Dog lovers don’t fret, Matton is now featuring Dogs in Clothes.
Each fashionable feline is given a name and a thorough identity. For example, the sassy Savannah “is a city girl, feminine and fierce! She takes kick-boxing classes and works as a wine buying consultant.”
These precious portraits are available in print or greeting card form. Although, for $500 US, any cat lover can have Matton customize a painting or print for their beloved kitty. Dog lovers don’t fret, Matton is now featuring Dogs in Clothes.
Trend Themes
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Humanized Feline Illustrations — Opportunity for disruptive innovation in the art and illustration industry by creating personalized humanized pet portraits.
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Personalized Pet Products — Disruptive innovation opportunity in the pet industry by offering customized products and services for pet owners, such as custom paintings or prints.
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Pet Fashion and Accessories — Disruptive innovation opportunity in the pet fashion industry by creating trendy clothes and accessories for pets, inspired by human fashion.
Industry Implications
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Art and Illustration — Opportunity for disruptive innovation in the art and illustration industry by incorporating personalized pet artwork into their portfolio.
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Pet Industry — Opportunity for disruptive innovation in the pet industry by offering personalized products and services for pet owners, catering to the growing demand for unique pet experiences.
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Fashion Industry — Opportunity for disruptive innovation in the fashion industry by tapping into the pet fashion market and creating fashionable clothing and accessories for pets.
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