The 'Thanks for Franks' healthy granola bars were created with a variety of flavorful ingredients and their branding was designed by 'The Collaborators.'
The agency went into the design of this project with the goal of representing the snack bars for that they are -- flavorful and simple. Each of the different packages are monochrome and have graphic patterns, with the illustrations being inspired by the various travels that Frank experienced across America. The flavors that these healthy granola bars come in include a salted caramel, raisin and hazelnut, Belgian chocolate, cashew with raspberry and original.
These flavorful snack bars use a dynamic inspiration to create various patterns in their packaging, making them likely to capture the attention of consumers more than typical, health-focused branding.