The 'Thanks for Franks' healthy granola bars were created with a variety of flavorful ingredients and their branding was designed by 'The Collaborators.'
The agency went into the design of this project with the goal of representing the snack bars for that they are -- flavorful and simple. Each of the different packages are monochrome and have graphic patterns, with the illustrations being inspired by the various travels that Frank experienced across America. The flavors that these healthy granola bars come in include a salted caramel, raisin and hazelnut, Belgian chocolate, cashew with raspberry and original.
These flavorful snack bars use a dynamic inspiration to create various patterns in their packaging, making them likely to capture the attention of consumers more than typical, health-focused branding.
Key Themes Behind This Trend
- Travel-inspired Branding
- Brands across industries can use travel-inspired branding to create unique and captivating packaging designs.
- Flavorful Healthy Snacks
- The trend for healthy snacks with bold and diverse flavors is growing, providing opportunities for innovation in the food industry.
- Monochrome Packaging
- Monochrome packaging with graphic patterns is gaining popularity among brands as a minimalist and eye-catching option.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can explore unique flavor combinations and minimalist, travel-inspired packaging designs for their healthy snack products.
- Travel and Tourism
- The travel and tourism industry can collaborate with packaging designers to create travel-inspired product packaging, in turn promoting their unique destinations and experiences.
- Graphic Design
- Graphic designers can explore the trend towards monochrome packaging with bold, eye-catching patterns as a minimalist approach to branding and packaging.
