The SIRIO health gummies are a series of new formulations from the Pharma brand that will help the brand's partners expand into the burgeoning nutraceutical gummy supplement industry. The products maintain a vegan-friendly recipe that's pectin-based, contains little to no sugar and are ready to be immediately launched into the market. The products are formulated with three verticals in mind including oral care, cough and cold and urinary tract infections (UTI), which each feature beneficial ingredients to help consumers combat the respective symptoms of the ailment.
General Manager, Europe Sara Lesina commented on the SIRIO health gummies saying, "We have come to CPHI to help our OTC customers – or any consumer health brand for that matter – launch complementary health gummies rapidly across Europe. Our ready-to-market gummies will enable them to address trending over-the-counter health areas in the most consumer-friendly dosage form. We all know gummies are the top growth dosage for nutraceuticals."
What's Driving This Trend
- Nutraceutical Gummy Supplement
- The SIRIO health gummies offer a vegan-friendly, pectin-based formulation, catering to the growing demand for nutraceutical gummy supplements.
- Oral Care Gummy Supplements
- The SIRIO health gummies specialize in the oral care vertical, providing consumers with a convenient and enjoyable way to maintain their dental health.
- Cough and Cold Gummy Supplements
- The SIRIO health gummies target the cough and cold vertical, offering consumers an effective and tasty alternative to conventional remedies.
Who This Affects Most
- Nutraceutical Gummy Supplement Industry
- The SIRIO health gummies contribute to the growth of the nutraceutical gummy supplement industry by providing innovative formulations and an appealing dosage form.
- Pharmaceutical Industry
- The SIRIO health gummies present a disruptive innovation opportunity for the pharmaceutical industry, allowing companies to expand their product offerings and tap into the growing market for nutraceutical gummy supplements.
- Consumer Health Industry
- The SIRIO health gummies create opportunities for consumer health brands to quickly enter and address emerging health areas with ready-to-market gummies, meeting consumer demand for convenient and effective dosage forms.
