Tough, rugged technology is becoming more pervasive as brands release products like the Ricoh WG-M2 HD action cam more frequently. Consumers are becoming more stringent of the technology products they buy, which has many seeking out ones that are as durable as possible.
The Ricoh WG-M2 action cam is capable of surviving high drops, below-zero temperatures and avid aquatic usage without showing signs of wear. While other action cams are simply a camera lens and not much else, the Ricoh WG-M2 HD action cam is outfitted with a screen to view captured footage and more.
Set to launch in April 2016, the Ricoh WG-M2 action cam is set at a price point of $300, which is actually lower than other options on the photography market.
What's Driving This Trend
- Rugged Technology
- Brands can explore the market for durable and tough technology products that can withstand extreme conditions.
- Durable Action Cams
- There is a growing demand for action cameras that can survive high drops, freezing temperatures, and underwater use.
- Affordable Photography Tech
- The market offers disruptive innovation opportunities for companies with affordable camera options that still deliver quality performance.
Who This Affects Most
- Outdoor Gear
- Outdoor gear companies can incorporate rugged technology into their products to meet the growing consumer demand for durability.
- Action Camera Manufacturing
- Manufacturers of action cameras can focus on developing and producing more durable and versatile products to stand out in the market.
- Consumer Electronics Retail
- Retailers can tap into the demand for affordable but high-quality photography tech by offering a range of options for price-sensitive customers.
