Crooks & Castles Designs Hawaiian Tees for the Streets

 - Sep 5, 2010   Updated: Jul 12 2011
References: crooksncastles & freshnessmag
Crooks & Castles, known for their fresh streetwear from California, is going to start taking over the streets of Hawaii.

With a line exclusively designed for the cool cats of Hawaii, Crooks & Castles have created a collection of graphic tees representing Hawaii across the chest. The collection includes eight different hip and urban styles to choose from in black or white. “Hawaiian shirts” just got a new streetwear twist.

Implications - Designers have the task of maintaining true to their style philosophy while also attempting to reinvent themselves with each season. By only offering a line exclusive to a certain demographic, companies emulate an air of prestige that is irresistible. This creates a want vs. need factor within consumers and popularizes the company further.