If you're looking for something flavorful that you can eat on the go, Trader Joe's new Hatch Chile Chicken Wraps are the perfect option.
Trader Joe's new Hatch Chile Chicken Wraps are a frozen meal, that doesn't taste like your average frozen food. The new dish is a clever cross between a burrito and quesadilla, as it's made up of an easy-to-handle, hexagonally-folded tortilla. Inside the tortilla, you'll find "a portable pocket of delectable grilled chicken, savory black beans, melty mozzarella and Monterey jack cheeses, and fiery hatch chile and jalapeño." Best of all, this meal requires almost zero cook time. Simply pop it in the microwave or oven, or grill it on a skillet after defrosting.
Image Credit: Trader Joe's
What Makes This Trend Stand Out
- Convenient Frozen Meals
- Trader Joe's Hatch Chile Chicken Wraps demonstrate the trend of creating easy-to-prepare and delicious frozen meals.
- Ethnic-inspired Wraps
- The Hatch Chile Chicken Wraps are inspired by Mexican cuisine which is a trend in today's food market.
- Spicy Food Variations
- Trader Joe's Hatch Chile Chicken Wraps indicate a trend to produce spicy variations on traditional dishes.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry should consider developing convenient frozen meals, ethnic-inspired wraps, and spicy food variations to meet consumer demands.
- Retail
- Retailers can take advantage of this trend and focus on providing consumers with quick and easy meal options by stocking up and promoting convenient frozen meals, ethnic-inspired wraps, and spicy food variations.
- Hospitality
- Restaurants and hotels can consider creating similar menu items like the Hatch Chile Chicken Wraps to cater to consumers looking for quick and flavorful meal options.
