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Yasiin Bey Goes Ventures Outside the Music Industry with Harun No. 7

 - Jan 2, 2012
References: store.unionlosangeles & highsnobiety
If there's one hip hop artist that I'm glad has finally decided to venture into the fashion industry, it's Yasiin Bey (aka Mos Def) and he's already started with the Harun No. 7 fragrance.

Yasiin Bey will be starting a new collaborative design project that called Fellowship Mission and the very first product spawned out of this project is the Harun No. 7. The scent is best described by Union Los Angeles as a "special blend of woodsy, spicy, Indian attar, with a refreshing citrus top note." The fragrance is brewed in Brooklyn, New York and is chemical-free and alcohol-free, making it 100% natural. It's unisex too, which means men and women can both enjoy having this scent on their body.

It'll be interesting to see what Fellowship Mission will bring next and how it'll evolve into a full-blown brand.