A humorous Twitter account called Harry Potter Today imagines how the beloved series might be different if it had been written in modern times. The extremely popular novels were set in the 1990s, which is only revealed in the last book. Imagining if the series took place starting in 2011 onward (a full ten years later), the writers introduce several pop culture elements to the magical world created by JK Rowling.
Harry Potter Today makes several references to internet culture and social media. This includes references to selfies, hashtags, Voldemort's Facebook updates and Dumbledore's Google searches. The Twitter account shows how the well-known characters would have loved puns and references current events like Kanye's insensitivity regarding Harry and Neville's dead parents.
What's Driving This Trend
- Modernization of Classic Stories
- Businesses in the media industry can explore modernization of classic stories to attract younger audiences and inject current pop culture into their content.
- Social Media Integration in Fictional Worlds
- The rise of social media provides opportunities for businesses in the entertainment industry to integrate fictional worlds into real-life social media platforms for audience engagement.
- Humorous Social Media Accounts
- Businesses can explore creating humorous social media accounts catering to audiences who appreciate pop culture references through clever and witty usage of characters or personas.
Who This Affects Most
- Media
- The media industry can explore modernization of classic stories to attract younger audiences and inject current pop culture into their content.
- Entertainment
- The entertainment industry can explore integrating fictional worlds into real-life social media platforms for audience engagement.
- Social Media Marketing
- Businesses can explore creating humorous social media accounts catering to audiences who appreciate pop culture references through clever and witty usage of characters or personas for effective social media marketing.
