While some might be opposed to the idea of smelling like booze all the time, Harris Tweed decided smelling like whiskey was a good thing and partnered up with Johnnie Walker Scotch. Unlike other scented garments where the odor wears off after a certain amount of time or through various washes, this jacket has a permanent aroma.
Called Aqua Alba, the scotch-like smell is of "rich malt, golden vanilla, red fruit and dark chocolate tones" according to the whiskey brand. Combining two things Scotland is known for, Harris Tweed has scent layered into the fabric, making it imbued permanently.
As much as whiskey lovers will appreciate it, it is probably best not to wear while driving or at seriously professional parties.
What Makes This Trend Stand Out
- Scented Garments
- Opportunity for creating scented garments with long-lasting aroma.
- Permeable Fabric Technology
- Opportunity for developing fabric technology with the ability to permanently retain scents.
- Luxury Fashion Collaborations
- Opportunity for luxury brands to partner with iconic spirits brands to create unique products.
Sectors Adopting This
- Fashion and Apparel
- Opportunity for fashion brands to incorporate scent elements into their designs.
- Textile and Fabric Manufacturing
- Opportunity for companies to develop innovative fabric technologies that can retain and release scent.
- Alcohol and Spirits
- Opportunity for spirit brands to collaborate with fashion brands to create scented products.
