Moa Åberg goes back to a simpler time in the 'Pioneer Woman' editorial for the Harper's Bazaar UK July 2014 issue.
Free from the confines of smart phones and social media, Åberg is able to immerse herself in nature. Of course, being a pioneer isn't all about frolicking through meadows and picking flowers; no, it also entails some serious work. Whether it's tending the grounds, churning butter or feeding the chickens, life was definitely harder back in the day. Despite the physical labor, Åberg looks good. Fashion editor Celestine Cooney dressed her in full skirts, tailored trousers and collared shirts. Makeup artist Lynsey Alexander and hair stylist Mari Ohashi stayed true to the pioneer aesthetic and kept things simple.
The editorial was lensed by photographer Benn Weller.
What Makes This Trend Stand Out
- Simplistic Living
- Opportunity for businesses to create products and services that promote a simpler and less technology-dependent lifestyle.
- Nostalgic Fashion
- Potential for fashion industry to design and market clothing with a pioneer-inspired aesthetic.
- Back-to-nature Experiences
- Growing demand for businesses offering immersive nature experiences to cater to those seeking an escape from modern technology.
Sectors Adopting This
- Fashion
- Fashion industry can capitalize on the pioneer aesthetic by incorporating elements of simplicity and traditional craftsmanship.
- Wellness and Retreats
- Opportunity for wellness and retreat centers to provide nature-centered experiences and promote a technology-free environment.
- Technology Detox Products
- Emerging market for businesses that develop and market products helping individuals disconnect from technology and embrace a simpler way of living.
