Spirited Vagrant Editorials

Coco Rocha Stars in the Harper’s Bazaar Mexico June 2014 Issue

Coco Rocha embraces the nomadic spirit in the 'Coco Espíritu Nómada' editorial for the Harper's Bazaar Mexico June 2014 issue.

Many people look down upon a life spent on the open road. However, by renouncing her material possessions and abstaining from conventional life choices, Rocha immediately opens herself up to a life of freedom. This editorial, lensed by photographer Xevi Muntané, is bursting with creativity and a sense of liberation. It almost makes you want to quit your job, forsake the pervasive capitalist culture we live in and join a nomadic tribe as they journey across exciting and exotic locations. Almost.

The beauty team who transformed Rocha into a colorful vagrant was made up of fashion editor Almundena Guerra, hair stylist Fernando Torrent and makeup artist Romero Jennings.

Nomadic Lifestyle
The trend of embracing a nomadic lifestyle presents opportunities for innovative products and services catering to the needs of digital nomads.
Alternative Fashion Editorials
The trend of alternative fashion editorials opens up possibilities for disruptive fashion campaigns that challenge conventional beauty standards.
Creative Liberation
The trend of creative liberation calls for innovative approaches in art, design, and self-expression that break traditional boundaries.

Where This Applies

Digital Nomad Tools and Services
The rise of the nomadic lifestyle creates opportunities for industries developing digital nomad tools and services such as remote work platforms, co-living spaces, and travel-friendly technologies.
Alternative Fashion Industry
The alternative fashion editorial trend provides opportunities for brands and designers to cater to niche audiences looking for unconventional styles and expressions.
Creative Arts and Media
The trend of creative liberation presents disruptive innovation opportunities in the creative arts and media industry, encouraging boundary-pushing projects and redefining traditional artistic norms.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 75%
Freshness 8%

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