The Harper's Bazaar India January-February 2014 editorial embraces the rich fabrics and exotic patterns of the Indian culture. In a way, it wouldn't be right if these textiles weren't present in the photoshoot. There is something utterly beautiful about celebrating such traditions while adapting them to modern times. Although the looks aren't traditional per se, they have a traditional vibe.
Shot on location in Calcutta by photographer Colston Julian, the Harper's Bazaar India January-February 2014 editorial stars model stars model Pavalli Singh. The dark-haired beauty was styled by fashion editor Krishna Dukhi, who worked with everything from polkadot pants to shiny jackets and sheer layers. The The backdrop of local sights really makes the colorful looks, which were perfected by beauty artist Kritika Gill, stand out.
Why This Trend Is Growing
- Exotic Patterns
- Opportunity for fashion brands to incorporate traditional Indian patterns into modern designs.
- Celebrating Traditions
- Potential for brands to showcase cultural heritage in a contemporary context.
- Colorful Looks
- Demand for vibrant and eye-catching fashion choices that stand out in the market.
Industries Being Reshaped
- Fashion
- Fashion industry can embrace and promote traditional patterns and designs in their collections.
- Photography
- Photographers can explore diverse cultural backgrounds and unique aesthetics to create visually striking editorials.
- Beauty
- Beauty industry can create bold and vibrant makeup looks to complement the colorful fashion trends.
