adidas Revives Its Harlem Sneakers After Four Decades
References: adidas & designtaxi
adidas shines a spotlight on its archives with the revival of its Harlem sneaker that has not been seen in almost four decades. The relaunch retains most of the original design that was first created in the 80s. The basketball shoes maintain their trademark details including the white leather materials throughout the upper and the beige tonal suede mudguards for a subtle tonal contrast.
Together, it creates a classic vintage look to the shoe. The Three Stripes branding on the sides has been redesigned to arrive in a blue gradient. It all rests on top of the brand's Centennial Low sole units that are comfortable and agile. The shoes are now available to shop through the adidas CONFIRMED app.
Image Credit: adidas
Together, it creates a classic vintage look to the shoe. The Three Stripes branding on the sides has been redesigned to arrive in a blue gradient. It all rests on top of the brand's Centennial Low sole units that are comfortable and agile. The shoes are now available to shop through the adidas CONFIRMED app.
Image Credit: adidas
Trend Themes
1. Archival Sneaker Revivals - Opportunities for sneaker brands to mine their archives for retro designs and appeal to consumers with a nostalgia for classic footwear styles.
2. Chunky Sneaker Remakes - A growing trend in the fashion industry as brands create new versions of their classic chunky sneakers by combining retro designs with modern materials or color schemes.
3. Minimalist Design Revolutions - The popularity of retro sneaker styles highlights a potentially untapped market for minimalist designs that provide a fresh and modern alternative to chunkier or heavily branded footwear styles.
Industry Implications
1. Sneaker Brands - By revisiting classic designs and materials from their archives, sneaker brands can tap into nostalgia and create new opportunities for sales and limited edition releases.
2. Fashion Retail - Fashion retailers that specialize in sneakers can appeal to customers who are looking for unique and nostalgic footwear options by stocking limited edition or retro sneaker releases.
3. Sportswear Market - Traditional sports brands can expand their market beyond athletic performance by promoting retro designs for casual wear and incorporating modern materials and technologies for comfort and durability.
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