What is the trend of sun-safe swimwear?

Opportunity for innovative swimwear brands to develop sun-safe apparel with high UPF ratings.

What is the trend of collaborative collections?

Potential for brands to partner and create exclusive swimwear collections that appeal to specific target audiences.

What is the trend of iconic brand collaborations?

Emerging trend of iconic brands teaming up with lifestyle brands to create unique merchandise and expand their reach.

What are the implications for the swimwear industry?

Disruptive innovation opportunity to create swimwear lines with enhanced sun protection features and unique design collaborations.

What are the implications for the lifestyle apparel industry?

Opportunity for lifestyle apparel brands to expand their market by collaborating with well-known industry leaders for exclusive collections.

What are the implications for the hotel and resort merchandise industry?

Innovative partnership opportunities for hotels and resorts to create branded merchandise that aligns with their brand identity.

Guitar-Themed Swimwear : Hard Rock x Snapper Rock

Guitar-Themed Swimwear

The Hard Rock x Snapper Rock Swim Collection Boasts Nine Sun-Safe Pieces

Grace Mahas — February 25, 2020 — Fashion

References: snapperrock

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Hard Rock International recently joined forces with award-winning lifestyle swimwear brand Snapper Rock to launch an exclusive swimwear collection -- the Hard Rock x Snapper Rock range. Embracing fun silhouettes, the fun swimwear series offers sun-safe swimwear suitable for the whole family.

The Hard Rock x Snapper Rock swimwear capsule boasts a dynamic nine-piece collection of swim apparel built with UPF50+ of sun protection that blocks 98 percent of harmful UVA/UVB rays. Each piece features the iconic Hard Rock logo alongside a unique guitar print. Ranging from a flounce bikini, board shorts, or a premium one-piece, the new series embodies the "fun in the sun" spirit of the Hard Rock Hotel brand.

Image Credit: Snapper Rock

Trend Themes

Sun-safe Swimwear — Opportunity for innovative swimwear brands to develop sun-safe apparel with high UPF ratings.
Collaborative Collections — Potential for brands to partner and create exclusive swimwear collections that appeal to specific target audiences.
Iconic Brand Collaborations — Emerging trend of iconic brands teaming up with lifestyle brands to create unique merchandise and expand their reach.

Industry Implications

Swimwear — Disruptive innovation opportunity to create swimwear lines with enhanced sun protection features and unique design collaborations.
Lifestyle Apparel — Opportunity for lifestyle apparel brands to expand their market by collaborating with well-known industry leaders for exclusive collections.
Hotel and Resort Merchandise — Innovative partnership opportunities for hotels and resorts to create branded merchandise that aligns with their brand identity.

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