Hanyul Red Rice Skin is a packaging innovation that has been recognized as an iF Design Award 2021 winner and it features an eco-friendly design with plant-derived materials and a removable labeling system.
The product itself is made by fermenting brown rice twice for 15 days. The skincare solutions are housed within bio PET containers with 26.5% plant-derived materials, and containers that are intentionally not colored or coated. Thanks to a removable label, the products are easy to properly recycle at the end of their usable life.
The packaging system has the potential to inspire many other kinds of designs outside of the realm of skincare and personal care, especially at a time when consumers are just as conscious of product packaging waste as they are ingredients, formulas and efficacy.
Key Themes Behind This Trend
- Eco-friendly Packaging
- The trend towards plant-derived and recyclable packaging materials for skincare and personal care items, with an emphasis on easy-to-remove labels for proper disposal.
- Label-free Packaging
- The trend towards designing packaging with no or removable labels for easy recycling and a cleaner aesthetic.
- Fermented Ingredients
- The trend towards using fermented ingredients in skincare and personal care items for added benefits, such as Hanyul Red Rice Skin's fermented brown rice formula.
Where This Applies
- Beauty
- In the beauty industry, there is an opportunity to develop more eco-friendly packaging designs and formulations with fermented ingredients.
- Food
- In the food industry, there is an opportunity to explore eco-friendly packaging designs and incorporate the benefits of fermentation in packaging and products.
- Retail
- In the retail industry, there is an opportunity to adopt label-free or easy-to-remove label packaging designs that appeal to environmentally-conscious consumers.
