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Jack-O-Lantern Pizzas

Papa Murphy's Halloween Pizza is a Cheesy, Festive Treat

— October 21, 2014 — Life-Stages
Papa Murphy's Jack-O-Lantern Halloween Pizza is a fun take-and-bake pizza that's now being offered in order to get people excited about the spooky October season. The round pizza is topped with a pointy stem and is shaped to look like a carved pumpkin, complete with a big smiling face that's been made out of pepperoni pieces.

The pizza is prepared with dough that's been made from scratch, red sauce and 100% whole milk mozzarella cheese, olives and pepperoni. Since Halloween is the pizza chain's busiest day of the year, this is a great option for families to snack on after a night of trick-or-treating, especially since the pizza only takes about 12 to 18 minutes to prepare at home.

In addition to the Jack-O-Lantern Pizza, Papa Murphy's is also introducing Spooky Dough to help families prep an easy Halloween-themed dessert after dinner.
Trend Themes
1. Halloween-themed Food - There is an opportunity to create and market more Halloween-themed food items to target the festive October season.
2. DIY Meal Kits - The popularity of take-and-bake pizzas presents an opportunity for companies to offer DIY meal kits for customers to prepare convenient and customized meals at home.
3. Quick and Easy Desserts - There is a demand for convenient and easy-to-make desserts that can be enjoyed after meals, providing an opportunity for companies to offer pre-made dessert options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the Halloween season by creating innovative and festive food items that cater to consumers' desire for unique culinary experiences.
2. Meal Kit Delivery Services - Meal kit delivery services can incorporate DIY pizza kits into their offerings, allowing customers to enjoy the convenience of at-home preparation while customizing their meals.
3. Dessert Manufacturing - Dessert manufacturing companies can develop and market quick and easy dessert options for consumers who seek hassle-free indulgences.
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