To join in on the festivities on October 31st, Century 21 enlisted help from master chocolatier Andrew Shotts to create an over-the-top Halloween candy bar.
Remembering back to his childhood, Schotts fondly remembers the best candy bars were the ones that had the most stuff in them. Going with this theme, he decided to create a massive candy bar of his own filled with a handful of nuts, as well as full-sized cookies and whole pretzels. Shott proudly calls his creation: "The Greatest Candy Bar of All Time."
The candy bars weigh in at more than 10 lbs and were wrapped in packaging that states: "The best candy bars come from the best houses." A teaser at the end of the campaign video suggests that there's more to come closer to Halloween.