Co-Branded Inclusive Packaging Apps

Haleon and Microsoft Join Forces to Enhance Accessibility

In a groundbreaking collaboration, Haleon, a global leader in consumer health, is teaming up with tech giant Microsoft to make strides in accessibility. The pair are working together to enhance the Microsoft Seeing AI app. This mobile application, designed to assist individuals who have trouble seeing, will now offer more detailed information on over 1,500 Haleon products across the U.S. and U.K. The app enables users to scan product barcodes and receive audio read-outs of essential details like product names, ingredients, and usage instructions. It's a remarkable step forward in making consumer health more accessible.

Haleon's inaugural Health Inclusivity Index is setting a new global standard for measuring health inclusivity. It underscores the idea that people and communities should have the power and tools to take charge of their own health. Haleon's commitment to delivering better everyday health with humanity is at the core of this initiative. The collaboration with Microsoft's Seeing AI app is one of Haleon's first steps toward championing health inclusivity on a global scale.

Enhanced Accessibility
The collaboration between Haleon and Microsoft to enhance the Microsoft Seeing AI app is a disruptive innovation opportunity that aims to make consumer health more accessible.
Health Inclusivity Measurement
Haleon's Health Inclusivity Index sets a new global standard for measuring health inclusivity, presenting a disruptive innovation opportunity to track and improve healthcare accessibility worldwide.
Audio-enabled Product Information
The addition of audio read-outs on Haleon products through the Microsoft Seeing AI app creates a disruptive innovation opportunity by providing detailed product information for individuals with visual impairments.

Industries Being Reshaped

Consumer Health
The collaboration between Haleon and Microsoft in enhancing the Microsoft Seeing AI app presents a disruptive innovation opportunity to improve accessibility in the consumer health industry.
Healthcare Technology
Haleon's Health Inclusivity Index and partnership with Microsoft's Seeing AI app offer a disruptive innovation opportunity in the healthcare technology industry to promote accessibility and inclusivity in healthcare.
Assistive Technology
The integration of the Microsoft Seeing AI app with Haleon products creates a disruptive innovation opportunity in the assistive technology industry to provide audio-enabled product information for individuals with visual impairments.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 72%
Freshness 20%

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