Photographers Terry Brown and Gordon Stettinus teamed up for the 'Mangini Studio,' a coffee table book that highlights hairstyles through the decades. Brown took the photos (all 51 of them) while Stettinus transformed his hair into each iconic style. His outfits were also specifically chosen to better reflect the time period.
The project was inspired after Stettinus experimented with a shoulder-length wavy hair 'do. The outcome was so hilarious, Brown had to photograph him; from there, the Mangini Studio book was born, covering ill-advised bowl cuts, mullets and dye jobs.
In the book's acknowledgements, Stettinus thanks his wife “her forbearance throughout the various looks that I brought home with me at the end of each day."
Key Themes Behind This Trend
- Hairstyle Nostalgia
- Opportunity for nostalgic fashion trends and retro-inspired hairstyles to make a comeback.
- Collaborative Photo Projects
- Opportunity for photographers and hairstylists to collaborate on creative photo projects that push the boundaries of traditional portraiture.
- Humorous Fashion Books
- Opportunity for the creation of books and publications that humorously document trends and styles across different eras.
Where This Applies
- Fashion and Beauty
- Disruptive innovation opportunities in the fashion and beauty industry to introduce new products and services inspired by nostalgic hairstyles.
- Publishing
- Disruptive innovation opportunities for publishers to create unique and humorous fashion books that appeal to a niche audience.
- Photography and Design
- Disruptive innovation opportunities for photographers and designers to collaborate on unconventional photo projects that challenge traditional hair and fashion photography.
