dae's hair ritual kit is a limited-edition offering, available to consumers through Sephora. Ideal for all hair types (straight, wavy, curly, and coily) and all hair textures (fine, medium, and thick), the set addresses hair concerns such as dryness, lack of shine, damage, split ends, and breakage.
Titled the 'Daely Rituals Hair Kit,' the set includes the brand's Signature Shampoo, Signature Conditioner, the Monsoon Moisture Mask, a wide-tooth dae comb, mantra cards, and reusable dae bag. Key ingredients that power these effective products are Hibiscus Flower Extract, Moring Leaf Extract, and Prickly Pear Seed Oil. The first addition works to gently cleanse the skin and stimulate the hair follicles. The Moringa Leaf boosts keratin production and, finally, the prickly pear seed delivers intense hydration and nutrition.
Image Credit: Sephora
Why This Trend Is Growing
- Hair Care Kits
- Opportunity for hair care brands to create and market affordable and effective hair care rituals kits.
- Customizable Hair Care
- Opportunity for the hair care industry to offer individuals customized hair care solutions based on hair type and texture.
- Natural Hair Care Ingredients
- Opportunity for hair care brands to leverage natural ingredients to create effective hair care products.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for companies in the beauty and personal care sector to expand their offerings with hair care kit products.
- E-commerce
- Opportunity for e-commerce companies to sell hair care kits online and leverage their personalization capabilities.
- Subscription Services
- Opportunity for subscription-based services to offer customized hair care kits on a regular basis.
