Function of Beauty's Custom Styling Primer is the latest customizable hair product from the brand and it helps customers achieve UV protection, color protection or a desired level of hold based on their unique styling goals. This custom hair styling primer strengthens hair as it is styled, all the while helping to reduce breakage.
Key ingredients include styling polymers, rice extract and ProVitamin B5, all of which are components of the brand's Style Defense Complex. By taking a quick hair quiz, customers can make the formula their own with different ingredient combinations to uniquely support their own texture or concerns related to frizz control, volumizing or heat protection.
This customizable hair care product joins a lineup of others from the brand, from shampoos to hair masks and serums.
What's Driving This Trend
- Customizable Hair Products
- The trend of creating personalized hair care products based on unique hair needs and goals presents an opportunity for brands to differentiate themselves in the market and create a loyal customer base.
- Strengthening Hair as It Is Styled
- The trend of hair products that not only style but also strengthen hair presents an opportunity for brands to offer double benefits to customers and address the growing concern of hair breakage and damage.
- Quick Hair Quizzes
- The trend of using quick and easy hair quizzes to determine the best products for individual hair types and goals presents opportunities for brands to offer a personalized customer experience and collect valuable data for product development.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can leverage the trend of customizable hair products and strengthening hair as it is styled to create innovative and effective hair care solutions.
- E-commerce
- The e-commerce industry has the opportunity to offer quick and efficient hair quizzes to determine the best hair care products for individual needs and goals, making the shopping experience more personalized and convenient.
- Health and Wellness
- The health and wellness industry can benefit from the trend of customizable hair products that address concerns related to hair breakage, UV protection, and heat protection, providing holistic solutions for overall hair health.
