Men's grooming has taken off over the past year as companies such as 'Keeps' - a digital platform that offers personal hair loss treatments for men - continue to redefine the male standard of beauty.
This online startup was launched just last week, but has demonstrated promising results. First, the user will undergo a free virtual consultation with a doctor. These doctors can then prescribe the men one of the brand's FDA-approved products, which will be conveniently delivered to the client's doorstep. To ensure satisfaction, a doctor will check-in with the client every six weeks.
To begin the process, the individual must fill out a questionnaire and attach a few recent photographs of themselves for the doctor to assess.
What's Driving This Trend
- Men's Grooming
- The rise of men's grooming creates an opportunity for disruptive innovation in personalized hair loss treatments.
- Digital Platforms
- The growing adoption of digital platforms opens up possibilities for disruptive innovation in remote hair loss consultations and treatments.
- Convenience and Delivery
- The demand for convenient and efficient hair loss treatments creates an opportunity for disruptive innovation in doorstep delivery and check-in systems.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can leverage disruptive innovations in personalized hair loss treatments to attract more male customers.
- Telemedicine
- The telemedicine industry can seize the opportunity to innovate by offering remote hair loss consultations and prescriptions for men.
- E-commerce and Logistics
- The e-commerce and logistics industry can explore disruptive innovations in doorstep delivery and check-in systems for hair loss products.
