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Literal Letter Illustrations

Haasbroek Draws Objects Using the Alphabet's Physical Shapes

— August 11, 2011 — Art & Design
Haasbroek takes typographic art in a new direction by physically drawing items based on the letters used to spell out the literal word. Yes, it's simplistic looking, but the thought and experimentation required to draw a feline out of the letters 'c,' 'o,' 'p' and 'y' to create a "copy cat" design would probably have me scratching my head for hours. Haasbroek also illustrates a sail boat, a face and a lightbulb for an idea in a similar manner and all of them are as inventive as they are witty.

Haasbroek is a Cape Town-based artist and musician. These typographic images also appear on t-shirts for those looking to own some witty and wicked looking apparel.

Implications - There's been a recent insurgence in popularity for typography-related products. They satiate consumers' desire for simplistic and easy-to-understand material. Corporations looking to entice consumers into buying their wares may consider utilizing typographic elements in the product's physical design.
Trend Themes
1. Typographic Art - There is an opportunity to explore typographic art and its physical applications beyond print media.
2. Literal Illustrations - Literal illustrations based on the physical shapes of letters could provide a new creative approach to visual communication.
3. Simplistic Design - Simplistic design is becoming increasingly popular and could be explored as a strategy for attracting consumers.
Industry Implications
1. Artistic and Creative Services - Typographic artists and designers could capitalize on this trend by offering unique physical typographic art products and services.
2. Fashion and Apparel - Apparel companies can utilize typographic art and literal illustrations in their product designs to attract consumers who appreciate creative and unique designs.
3. Advertising and Marketing - Advertising and marketing agencies could use this trend to create campaigns that appeal to consumers' desire for simplistic and easy-to-understand material.
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