The H&M Summer 2012 lookbook is inspired by the '50s. Although the fashion itself pays only a subtle tribute to this era, the hair and makeup puts it over the edge. The barrel-wave hairstyle and full face of makeup gives model Frida Gustavsson a look that is part rock and roll, part pin-up girl.
Lensed by photographer Andreas Sjodin, the H&M Summer 2012 lookbook is very cohesive. The color palette is limited to warm shades of cream, pink, maroon and gold with a hint of teal here and there. There is, however, a mix between sporty couture and glamorous retro. Nevertheless, even the more casual jacketed looks are still strikingly elegant while the vintage-inspired dresses and skirts all have contemporary fits.
Barrel-Waved Hair Lookbooks
More Stats +/-
Extremely Mirrored Lookbooks
Chic Parisian Mass Fashion (UPDATE)
Patriotic Pink-Haired Lookbooks (UPDATE)
Quirky Fairytale Fashion
Flirty Eclectic Fashion
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.