Gwyneth Paltrow for Key to The Cure

 - Aug 1, 2008
References: prnewswire & wwd
Gwyneth Paltrow has been named the new Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign. The KEY TO THE CURE is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund with financial support from Mercedes-Benz USA.

“If there is anything I can do to help raise money, especially with a charity like this, I will,” Paltrow told WWD. “I read about the charity and how aggressively they are trying to find a cure, not only for women's cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It's an issue that touched me in a lot of ways.”

Paltrow says of this year's special T-shirt which was designed by Karl Lagerfeld, “It looks like somebody drew on the shirt, and it's sweet and cool at the same time. It looks quite homemade, which I really like.”

Gwyneth lost her father, Bruce Paltrow, to the disease in 2002, so it's a charity she is passionate about. The initiative will donate money to the Bruce Paltrow Oral Cancer Fund.

Check out the gallery below for pictures of Gwyneth modeling the new t-shirt, plus previous celebrity faces for the initiative.