Zeynep Guntas is the Turkish designer behind the now Milan-based streetwear label GUNTAS and it recently unveiled its latest collection for the Spring/Summer 2019 season. The label has now entered its fourth season showcase and it elevates sportswear pieces with clean silhouettes and high fashion sensibilities -- this includes detailed drawstrings implemented in track pants. Its latest seasonal offering highlights that dissatisfying feeling that often comes with the dependency on technology.
This narrative follows the label's theme from last year's Spring/Summer season by contrasting elements from the natural world. There are details including words that read "MYRIAD SKILLS," "NO SLEEP" and "DOXXING." Notably, there are also some accents of the old-school Microsoft logo in green, gray and yellow colors.
What's Driving This Trend
- Technology-inspired Apparel
- Opportunity for disruptive innovation by integrating technology into high-end sportswear.
- Clean Silhouettes
- Disruptive innovation opportunity to create sportswear with minimalist and streamlined designs.
- Contrasting Elements
- Opportunity for disruptive innovation by blending elements from different worlds or themes in apparel design.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities in the fashion industry to create high-end sportswear with technology-inspired designs.
- Technology
- Opportunity for disruptive innovation in the technology industry by developing wearable technology integrated into sportswear.
- Graphic Design
- Disruptive innovation opportunities for graphic designers to create bold and contrasting elements in apparel designs.
