GUNNAR Optiks, the California-based eyewear brand focused on gaming-specific glasses, recently unveiled its newest offering — the elite Lightning Bolt 360 gaming glasses. A key feature of the glasses is its lightning bolt-shaped temple, designed to relieve pressure at the front of the head. In addition, the glasses feature three interchangeable temples options, two interchangeable lens options (Amber for indoor gaming and Sun for outdoor use), and three nose bridge sizes to choose from.
"GUNNAR has always been the leader in the gaming space, and they take design innovation very seriously – it's not just about blocking blue light. After listening to feedback from the gaming community it was clear that temple pressure and headaches while wearing headsets were two big issues that needed to be addressed, and so the design idea for the LB360 was born," said Georgina Petrie, Director of Marketing, Gaming & Brand. "But we didn't just stop there. We wanted to deliver more than a pair of blue light gaming glasses, we wanted to deliver a solution that could address any use-case scenario by anyone that takes gaming seriously – gaming on the go, indoors and out, headset or no headset – a true elite gaming offering. We are thrilled to be finally launching the LB360 today to gamers across the globe.
Image Credit: GUNNAR Optiks
Key Themes Behind This Trend
- Gaming-specific Eyewear
- Opportunities exist for eyewear brands to specialize in gaming-specific glasses providing unique solutions that cater to the gaming community beyond just blocking blue light.
- Interchangeable Gaming Glasses
- The trend of interchangeable temples and lens sizes with glasses provides opportunities for brands to cater to different use-case scenarios and meet the demands of their customers.
- Design Innovation in Gaming
- Innovation opportunities exist for brands in the gaming industry that integrate design innovations and features to address common pain points for gamers beyond just fulfilling functional requirements.
Where This Applies
- Eyewear
- The eyewear industry has opportunities to specialize in gaming-specific glasses and offer unique solutions that cater to the gaming community.
- Gaming
- The gaming industry provides opportunities for brands to integrate design innovations in their products that address common pain points for gamers and offer a unique experience.
- Consumer Electronics
- Innovation opportunities exist for consumer electronics brands that specialize in gaming products, to create products that cater to different use-case scenarios and meet the demands of their customers.
