Gundam is known as a pretty boyish series of Japanese anime. The Gundam toys are tough-looking gun-wielding robots outfitted in dark armor. Not exactly frilly and feminine, like the Gundam toy seen here.
The pink Gundam is a definite change from the original toy figures, as it's painted pink with glitter and flowers. The design is certainly one way to draw in more female viewers to the classic anime cartoon. Check out the pretty Gundam above.