Culturally Driven Messages Heighten Awareness of Fender Stratocaster

 - Feb 22, 2010
References: pubcreativo & definitivetouch
Romania’s ‘Guitar Shop’ enlisted Publicis, Bucharest, Romania, copywriter Cezar Panait, and illustrator Vali Petridean to create three vintage-looking ads that cast Fender guitars as causing global warming and riots.

The irreverent guitar rock-and-roll ‘tude is a great match for the edgy Fender brand and reflects the Guitar Shop’s contention that, "in the 60's this was the only source of global warming." The ads are intended to raise awareness for the Fender's representative in Romania.