Scientists at the University of Southern California have developed a working prototype of the Guide Vest designed to help the visually impaired. The vest is equipped with small vibrators which provide signals about which direction to head in. The information is relayed to the vest from a helmet with a camera.
What I particularly like about the Guide Vest is that it is an innovative product that offers the visually impaired the possibility of experiencing the world in new ways. Have a look for yourself.
Implications - Consumers are eager for technology that solves seminal problems and makes their lives better. This stems from a collective belief in technology and progress. Companies should focus resources to solve pertinent problems and champion their successes in ad campaigns to appeal to new customers.