The GUESS Originals Fall 2020 capsule collection introduces a modern take on vintage styles influenced by the 90s. In all, there are 24 men’s pieces and 10 women’s pieces in the collection, including staples like logo t-shirts, long-sleeved looks, cozy hoodies, coach jackets, nylon shorts and more. One of the standout pieces in the collection is a black denim jacket with branding details that pull from the archives.
To embody the spirit of the designs, the GUESS Originals Fall 2020 campaign itself was shot using film and Polaroids, plus props from the decade. The photoshoot, captured at a Palm Springs-inspired bungalow, captures the essence of the transitional period between summer and fall, and it features plenty of bright hues and nostalgic details—for both the past and changing seasons.
Image Credit: GUESS
The GUESS Originals Fall 2020 Capsule Collection Revisits 90s Style
1. Neo-vintage Fashion - Opportunity for brands to create modern interpretations of vintage styles by incorporating nostalgic elements and 90s influences.
2. Capsule Collections - Potential for brands to release limited-edition collections with a curated selection of staple pieces, contributing to exclusivity and consumer excitement.
3. Analog Aesthetic - Emerging trend of using film and Polaroid photography to capture visuals, creating a nostalgic and authentic atmosphere.
1. Fashion - Fashion industry can leverage neo-vintage fashion and capsule collections to generate renewed interest in their brands.
2. Photography - Opportunity for photographers and photography equipment manufacturers to meet the demand for film and Polaroid cameras, catering to the growing analog trend.
3. Retail - Retail industry can explore partnerships with fashion brands to promote and sell limited-edition capsule collections, creating a sense of exclusivity and urgency for consumers.