Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Guess Jeans Sell With Blue and Lots of Skin in S/S 09 Campaign

 - May 30, 2009   Updated: May 2 2011
References: yutsai & homotography.blogspot
Guess keeps coming up with sizzling ad campaigns for their assorted collections. Here we bring you the Spring/Summer 2009 ad campaign for the Guess Jeans.

Acclaimed photographer Yu Tsai captured Sports Illustrated babe Irina Shayk alongside male model Clint Mauro.

Even though the ads are excessively sexual and a bit cheesy, Guess sure knows how to sell their jeans. I am sold.

Implications - Everyone knows that sex sells and not many brands can do it as good as Guess. People look forward to seeing their new campaigns because they are full of beauty, fashion and rebellion. Businesses that use sex appeal in a tasteful manner will create buzz from excited consumers who are willing to buy their products.