The Guess Accessories Spring 2011 campaign features the stunningly beautiful Kate Upton. The spread -- photographed by Yu Tsai -- is playful and seductive.
The items featured in the Guess Accessories Spring 2011 collection are displayed on Upton as she models around what looks like a luxurious hotel room. A blond bombshell and luxury settings are a surefire ways to get people to pay attention to what you're selling.
Implications - These advertisements prove that sexualized imagery is still an effective method of marketing as consumer demand for these sorts of images has not yet been completely satiated. As such, corporations that are already employing this technique to garner consumer attention should continue doing so while others who have yet to implement this tactic may consider using it.