The Guess Accessories Spring 2011 campaign features the stunningly beautiful Kate Upton. The spread -- photographed by Yu Tsai -- is playful and seductive.
The items featured in the Guess Accessories Spring 2011 collection are displayed on Upton as she models around what looks like a luxurious hotel room. A blond bombshell and luxury settings are a surefire ways to get people to pay attention to what you're selling.
Implications - These advertisements prove that sexualized imagery is still an effective method of marketing as consumer demand for these sorts of images has not yet been completely satiated. As such, corporations that are already employing this technique to garner consumer attention should continue doing so while others who have yet to implement this tactic may consider using it.
Why This Trend Is Growing
- Sexualized Imagery in Advertising
- The continued effectiveness of sexualized imagery in advertising presents opportunities for companies to incorporate this tactic in their marketing strategies.
- Luxury Lifestyle Advertising
- The modeling of high-end products in luxury settings provides an opportunity for businesses to market their luxury products to a high-end audience.
- Celebrity Brand Endorsements
- The use of celebrities such as Kate Upton as brand ambassadors can create brand awareness opportunities and drive sales.
Industries Being Reshaped
- Fashion
- Fashion companies could benefit from the use of sexualized imagery and celebrity endorsements in their advertising campaigns.
- Hospitality
- Luxury hotels could leverage luxury lifestyle advertising in their marketing strategies.
- Beverage
- Beverage companies could leverage celebrity endorsements and sexualized imagery in their advertising campaigns.
